Glossary Terms

Feature Extraction

Deriving a representation of relevant information from raw data, such as image or text features. Assess whether the representation preserves what the task needs and performs consistently in real conditions.

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Feedback Loop

A process in which results inform subsequent decisions or system behaviour. Design feedback carefully: it can support improvement, but can also reinforce errors or bias when unchecked outputs become future inputs.

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Filter Bubble

A narrowing of information exposure caused by personalised filtering or recommendations. For business decisions, deliberately examine alternative sources and perspectives rather than treating personalised results as a complete view.

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Friction

Effort, delay or difficulty that makes a task or interaction harder. Examine its cause and business impact before removing it, because some checks provide necessary quality control or accountability.

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Fuzzy Logic

An approach representing degrees of membership or truth rather than only binary categories. It can help model imprecise rules, but those rules and their consequences still require validation.

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Gap Analysis

Comparing the current situation with a defined desired state to identify what needs to change. Describe the evidence, causes and priorities behind each gap rather than treating every difference as equally urgent.

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Gradient Descent

An optimisation method that adjusts parameters in a direction intended to reduce an objective function. Successful optimisation does not establish that the objective captures the business outcome or relevant risks.

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