Blue Ocean Strategy
Framework to create new market space or “Blue Ocean” rather than compete in an existing industry.
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Glossary Terms
Bottleneck (Theory of Constraints)
Process step that determines the throughput of an entire process.
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Brand
Branding is an essential aspect of marketing that transcends the physical attributes of a product, service, or organization. It involves the creation of a distinct image, name, logo, or symbol that identifies and differentiates a product, service, or company from others in the marketplace. Branding goes beyond the mere recognition of a logo or name.
Brand Awareness
Extent to which consumers are familiar with a brandBranding is an essential aspect of marketing that transcends.