Glossary Terms

Day-to-day methods and actions taken to achieve a company’s strategies.

Algorithm to adjust model parameters.

Growth achieved through increasing output and enhancing sales internally.

Number of people who see a post or page without paid distribution.

Search results that are not paid advertisements.

Link that points from your website to another website.

Traditional form of marketing where companies initiate conversation.

Process of seeking out individuals or organizations that share a common interest.

Contracting work out to an external organization.

Model too closely fits training data.