Glossary Terms

Value used within an HTML tag to instruct search engines that a hyperlink should not influence the link target’s ranking.

Link that doesn’t pass SEO value to the linked site.

Technique to detect objects in images or videos.

Actions taken outside of a specific website to improve its search engineProgram that searches for and identifies items in a database rankings.

Strategy that uses multiple channels to enhance the user’s experience.

OmnichannelOmnichannel Definition: A marketing approach that provides a More Definition: A marketing approach that provides a seamless and integrated customer experience across multiple channels and touchpoints, including online, offline, mobile, and social media. OmnichannelOmnichannel Definition: A marketing approach that provides a More aims to create a consistent and personalized brandBranding is an essential aspect of

Specification of conceptualizations for domain knowledge.

Percentage of email recipients who open a given email.

Execution of business strategy more consistently and reliably than the competition.

Day-to-day plan for core business functions.