Glossary Terms

Software program developed for use on a specific platform or device.

Processing and understanding human language.

Classification algorithm based on nearest training examples.

Keywords that prevent ads from being triggered by specific search phrases.

Black hat techniques to sabotage a competitor’s rankings in search engines.

Metric for measuring customer satisfaction and loyalty.

Value of a product or service increases as more people use it.

Automated neural networkAlgorithm patterned after human brain processes. design.

Algorithm patterned after human brain processes.

Targeting a specific