Glossary Terms

Use of GPS to create virtual boundaries and trigger an action when someone enters.

Dividing a market based on geographical boundaries.

Free web analyticsProcess of analyzing the behavior of visitors to a website. service offered by Google that tracks and reports website trafficVisitors to a website..

Tool for businesses to manage their online presence across Google.

Tag management systemTool used to manage and deploy marketing tags on a website. to manage JavaScript and HTML tags for tracking and analyticsAnalytics Definition: The process of analyzing data sets to More on websites.

Optimization algorithm for minimizing loss.

Using remote servers to achieve a common goal.

Using creativity and analytical thinking to grow a site’s user base.

Plan of action to increase a company’s size and market share.

A keyword preceded by a “#” used on social platforms.