Tag management systemTool used to manage and deploy marketing tags on a website. to manage JavaScript and HTML tags for tracking and analyticsAnalytics Definition: The process of analyzing data sets to extract meaningful insights, which are used to make informed decisions. This involves various stages of data handling, from collection to the derivation of actionable insights. Process: • Data Collection: Accumulating raw data from diverse sources like online interactions, transaction records, and external databases. • Data Processing: Organizing and cleaning data to... More on websites.
