Glossary Terms

Anything that prevents users from completing an action.

Approach focusing on driving demand

Logic dealing with approximate reasoning.

Study of mathematical models of conflict and cooperation between rational decision-makers.

Use of game design elements in non-game contexts to improve user engagementEngagement Definition: A metric used in digital marketing to More.

Comparison of actual performance with potential or desired performance.

Content that is not accessible until the user completes an action.

Two networks trained together.

Location-based marketing strategy.

Practice of delivering content or advertisements to a user based on their geographic location.