Our Trainer

David Chan is a seasoned Freelance Digital Marketing Consultant with a 7+ year track record of successful client and marketing agency collaborations. He demonstrates a strong aptitude for both strategic consulting and hands-on implementation, catering his solutions from C-level executives to mid-manager levels. David's ability to foster strong client relationships through impartial guidance has led to sustained partnerships.

Key Achievements:

• Executed a regional SEO strategy for global hotel chain IHG, enhancing their digital presence.
• Spearheaded paid campaigns that resulted in $3.8 million in ticket sales for a major international soccer event.
• Delivered Digital AnalyticsAnalytics Definition: The process of analyzing data sets to extract meaningful insights, which are used to make informed decisions. This involves various stages of data handling, from collection to the derivation of actionable insights. Process: • Data Collection: Accumulating raw data from diverse sources like online interactions, transaction records, and external databases. • Data Processing: Organizing and cleaning data to... Training for the NUS Business AnalyticsAnalytics Definition: The process of analyzing data sets to extract meaningful insights, which are used to make informed decisions. This involves various stages of data handling, from collection to the derivation of actionable insights. Process: • Data Collection: Accumulating raw data from diverse sources like online interactions, transaction records, and external databases. • Data Processing: Organizing and cleaning data to... Class, sharing his expertise with future marketing professionals.

Skillset:

• Search Engine Optimization (SEO)The practice of optimizing content to be discovered through a search engine's organic results.
• Conversion RatePercentage of users who take a desired action. Optimization (CRO)
• Google AnalyticsFree web analytics service offered by Google that tracks and reports website traffic.
• Google Tag ManagerTag management system to manage JavaScript and HTML tags for tracking and analytics on websites.
• Google Data Studio
• Google Ads
• Facebook Ads
• Web AnalyticsProcess of analyzing the behavior of visitors to a website. Master (WACA JPN)