Glossary Terms

Crucial steps companies must achieve to reach an objective.

Assessing a model’s performance.

Cost associated with acquiring a new customer.

Representation of the ideal customer for a business or product.

Strategy focused on providing a positive customer experience to drive profit and gain competitive advantageEdge that enables a business to outperform its competitors..

The process that a consumer goes through before purchasing a product or service.

Total net profit from any given customer.

Ability of a company to retain its customers over some specified period.

Labeling data for supervised learningML with known input-output pairs..

Increasing dataset size by altering data.