Glossary Terms

Deep learningSubset of ML using deep neural networks. for image data.

Primary strengths or strategic advantages of a business.

Basic approach or plan of action for utilizing resources to achieve business objectives.

High-level plan for reaching organizational objectives.

Any factor that can cause a change in the cost of an activity.

Strategy where a business seeks a cost advantage in its target market.

Strategy to become the lowest cost producer in an industry.

The amount paid by an advertiser for a single click on their advertisement.

Cost an advertiser pays for each lead generated.

Cost of a thousand ad impressionsAd ImpressionsNumber of times an ad is displayed. Definition: A measure used in digital adverti More.