Glossary Terms

Principles and standards that guide behavior in the business world.

Evolution phases a business goes through: introduction

Creation

Business unit with high market share in a mature

An automated chat interface.

Deceptive clicking on pay-per-click ads to drive up advertiser costs.

The ratio of users who click on a link to the total number of users who view the ad.

Content with a misleading or sensationalized headline designed to get clicks.

Using a group of linked computers as a single system.

Working jointly with other businesses for mutual benefit.