Glossary Terms

The percentage of clicks vs. impressionsNumber of times an ad is displayed. on an advertisement.

Large unit of computer data storage

Property specifying the stack order of elements in a webpage.

Property specifying the stack order of elements in a webpage.

Search result that answers the user’s querySearch term entered into a search engineProgram that searches for and identifies items in a database. directly on the search result page without requiring a click.

Data that a customer intentionally and proactively shares with a brandBranding is an essential aspect of marketing that transcends.

Unit of information equal to one sextillion bytes or one zebibyte.

Google’s term for the moment when a user researches a product online.

Popular platform for video and audio conferencing