Glossary Terms

Process of analyzing the behavior of visitors to a website.

Automated method used to browse the web to index content and gather data.

Service that allows organizations and individuals to post a website or web page onto the internet.

Method of augmenting or altering the behavior of a web page with custom callbacks.

A seminar conducted over the web.

Use of the WhatsApp platform for promotional activity.

SEO techniques that comply with best practicesMethods that provide superior results determined by benchmar set out by search engines.

An element of a graphical user interface (GUI) that displays information or provides a specific way for a user to interact with the operating system or application.

Converting words to vectors of real numbers.

Software platform used for online advertising.