Glossary Terms

Specialized search engineProgram that searches for and identifies items in a database that focuses on a specific segment of online content.

Measure of whether an ad had the chance to be seen by a user.

A mechanism which compels users to refer others.

Marketing strategy that involves creating content that users want to share.

Descriptive statement about what an organization aspires to become.

Process of dividing your website visitors into groups based on shared characteristics.

Search conducted using an image as a querySearch term entered into a search engineProgram that searches for and identifies items in a database. instead of text.

A blog in which the postings are primarily in video form.

Process of optimizing content to appear in voice searchSearch performed using voice command. results.

Search performed using voice command.