Glossary Terms

Decision by a company to turn over part of its operational functions to an external vendor.

Process to define strategy and decision-making.

Model that shows how operational changes affect the overall performance of a business.

Process by which organizations adapt to the changing environment.

Ability of a company to anticipate

Possible events or conditions that can have a significant impact on the execution of a planned strategy.

Intensity of competition between existing competitors in an industry.

Scenario in which none of the competitors have a clear advantage or way to win.

Combining different strategies to create a new

The level at which the firm’s current or potential resources can deliver a competitive advantageEdge that enables a business to outperform its competitors..