Glossary Terms

Formal relationships between two or more enterprises to pursue a set of agreed upon goals.

Intentionally being vague about corporate intentions to confuse or deter competitors.

Formal review and analysis of the strategic position of an organization.

The harmonious merging of multiple strategies to pursue common goals.

System to track a strategy as it’s being implemented

The occurrence when industries that were previously distinct begin to overlap.

Separation of different strategic activities to prevent any one of them from hindering the others.

The deviation of actions from the intended strategy.

The gradual change in strategy without a clear direction.

Information related to the effectiveness and efficiency of a strategy.