Glossary Terms

Measure of the return on investment from social media activities.

Psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior.

Function converting a vector into a probability distribution.

Technique for determining which version of something aids in getting a better conversion ratePercentage of users who take a desired action..

Evaluating parties with a vested interest in a company or project.

Business unit in a fast-growing industry with a large market share.

Learning from data using statistical methods.

The ability to discern strategic direction and to make sound decisions.

The ability of an organization to swiftly adapt to market changes.

Ensuring company activities are in line with organizational goals.