Glossary Terms

The practice of optimizing content to be discovered through a search engine’s organic results.

Dividing a market into distinct groups of buyers.

Understanding meaning in language.

Determining emotion or opinion from text.

The page displayed by a search engineProgram that searches for and identifies items in a database in response to a querySearch term entered into a search engineProgram that searches for and identifies items in a database..

Status code sent by a server in response to a client’s request.

Amount an existing customer spends on a particular brandBranding is an essential aspect of marketing that transcends rather than competitor brands.

Probabilistic optimization method.

A project developed by a small

Using social media platforms to promote a product or service.