Glossary Terms

Framework for generating financial income that characterizes the method of business.

Online advertising that uses advanced features like video

Process of identifying

Metric that measures the efficacy of a digital advertising campaign.

System’s capacity to handle growth.

Method of predicting future value of a portfolio after a given period.

Process of envisioning possible future scenarios.

Code that helps search engines return more informative results.

Vocabulary of tags (or microdata) that can be added to HTML to improve the way search engines read and represent content.

Program that searches for and identifies items in a database.