Glossary Terms

Learning via interaction and feedback.

Introducing a new intermediary or the revival of old intermediaries in response to disintermediationReduction in the use of intermediaries between manufacturers.

Ranking of a company’s performance compared to its direct competitors.

Online ad strategy to target users who have interacted with your brandBranding is an essential aspect of marketing that transcends before.

Changing the market position or image of a product

Framework viewing a company’s resources as the basis for strategy.

Ads that automatically adjust their size

Website design that adjusts across different screen sizes.

Online advertising tactic to target users who have already visited your site.

Measure used to evaluate the efficiency of an investment.