Glossary Terms

Search term entered into a search engineProgram that searches for and identifies items in a database.

Adding more search terms to widen the search.

Process of matching user’s search queries with relevant ads.

Part of a URL which assigns values to specified parameters.

Business unit with a small market share in a rapidly growing industry.

Ensemble method using multiple decision trees.

Metric for how many actual positives are detected.

Network with loops for sequence data.

Visitors who come to your website from sources outside of a search engineProgram that searches for and identifies items in a database.

Technique to prevent overfittingModel too closely fits training data..