Glossary Terms

The manner in which a business creates value and profitability.

Use of software to purchase digital advertising.

Using software to purchase digital advertising.

Dividing a market based on lifestyle

Type of matrix barcode used for storing URLs or other information.

Process of ensuring quality in the delivery of a product or service.

A lead that is more likely to convert into a customer.

Incoming link from a reputable

Google’s rating of the quality and relevance of keywords used in PPC campaigns.

Computing using quantum mechanics principles.