Glossary Terms

Code placed on a website to track conversions or retarget users.

Business model leveraging network effectsValue of a product or service increases as more people use i by allowing two or more customer or participant groups to interact.

Practice of using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.

Model for analyzing an industry’s competitive forces: Supplier Power

Three broad types of competitive strategies: Cost LeadershipStrategy to become the lowest cost producer in an industry.

Determining the position of objects in images.

Metric for correctness of positive predictions.

Dimensionality reduction technique.

Strategy to introduce new products to an existing market.

Scenario when a company’s product satisfies the needs of its target market.