Glossary Terms

Measures how well model predicts compared to actual.

Marketing strategy designed to encourage customers to continue to shop or use the services of a business.

AI technique allowing systems to learn from data.

Company that’s second to the market leader

Strategy to promote existing products in new markets.

Company that does not challenge the market leader but follows it by imitating or innovating.

Strategy to increase market share within existing customer base.

Mathematical framework for modeling decision-making.

Corporate strategyHigh-level plan for reaching organizational objectives. dealing with buying

HTML attribute that describes what a particular web page is about.