Glossary Terms

Process of attracting and converting prospects into someone who has interest in a company’s product or service.

Incentive offered to potential buyers in exchange for their contact information or other data.

Developing relationships with buyers at every stage of the sales funnel.

Approach that improves efficiency and eliminates waste in processes.

Prediction of the net profit attributed to the entire future relationship with a customer.

Predicting a continuous value.

Strategy designed to keep customers dependent on a company’s product or service.

Predicting a binary outcome.

Type of RNN for long sequences.

Ad targeting based on users similar to an existing audience.