Glossary Terms

Specifies how closely the keywordA word or phrase used to find relevant search results. needs to match a user’s search querySearch term entered into a search engineProgram that searches for and identifies items in a database..

Excessive use of keywords on a webpage

Score representing social media influence.

Online resource library that provides answers to frequently asked questions.

Knowledge baseOnline resource library that provides answers to frequently used by Google to enhance search results with information gathered from various sources.

A measurable value that demonstrates the effectiveness of a campaign.

Specific web page that a visitor ultimately reaches after clicking an advertisement.

Process of improving elements on a landing pageSpecific web page that a visitor ultimately reaches after cl to increase conversions.

Conversion that occurs after a delay.

Method of analyzing relationships between a set of documents and their terms.