Glossary Terms

Visualization of an individual’s relationship with an organization over time.

Commonly used method of compression for photographic images.

Web trafficVisitors to a website. that has no chance of conversion.

Marketing strategy focusing on reaching consumers at moments of critical decision-making.

Placing two elements together to highlight their contrasting qualities.

Measure of virality in growth hackingUsing creativity and analytical thinking to grow a site’s us.

Clustering algorithm.

Adjusting the space between characters in typeset text.

A word or phrase used to find relevant search results.

How often a keywordA word or phrase used to find relevant search results. appears on a page relative to the total number of words on that page.