Glossary Terms

Entity that observes and acts upon an environment.

User’s aim or goal when performing a search.

Strategy of anticipating and meeting customers at the moment of intentUser’s aim or goal when performing a search..

Content that requires the participant’s active engagementEngagement Definition: A metric used in digital marketing to More.

Analysis of a company’s internal environment to identify its resources

Full-screen ad that covers the interface of the website or app.

Ads that appear between two content pages.

Object-oriented programming language commonly used to create interactive effects within web browsers.

Short song or tune used in advertising and other commercial uses.

Visual representation of a customer’s journey through the stages of purchasing.