Glossary Terms

Parameter set before training

Number of times an ad is displayed.

Ads that appear within mobile apps.

Link coming to your site from another website.

Strategy to attract customers through relevant and helpful content.

InfluencerInfluencer Definition: An individual who has established cre More Definition: An individual who has established credibility and a significant following within a specific niche or industry, and who can leverage their influence to impact the opinions, behaviors, and purchasing decisions of their audience. Influencers often collaborate with brands to promote products or services through sponsored

Using influential people to promote products or services.

Growth achieved through mergers

Process performed within an organization instead of hiring an external party.

Native analyticsAnalytics Definition: The process of analyzing data sets to More tool that provides data on follower demographics and actions on Instagram.