Glossary Terms

Keywords that are more generic

Advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges before making calls to their ad servers.

Data visualization showing where users click

Problem-solving using practical approaches.

Approach to SEO that considers the entirety of a website’s ecosystem.

Long-term planning that focuses on future growth opportunities beyond the existing business models.

Strategy to expand operations by acquiring a similar company.

HTML attribute to indicate the language of a webpage.

Small piece of data sent from a website and stored on the user’s computer.

HTTP (Hypertext Transfer Protocol) and its secure version HTTPS are protocols for transferring web pages on the internet.