Glossary Terms

Search result on Google that provides a direct answer to a user’s querySearch term entered into a search engineProgram that searches for and identifies items in a database..

Process in which the effects of a small disturbance on a system include an increase in the magnitude of the perturbation.

Result of personalized searches where a website algorithm selectively guesses what information a user would like to see.

Benefits earned by being the first to break into a market.

Strategy of targeting segments that a competitor is neglecting.

Strategy targeting a niche market or audience.

Technique to determine which forces drive a change and which resist it.

Business strategy for expanded distribution through licensed relationships.

Number of times an ad is shown to a user.

Limiting the number of times an ad is shown to a user.