Glossary Terms

Showing users ads for products they have previously viewed.

Strategy that is continuously updated

Cost advantage due to business size

Extent to which a change in price can influence the demand for a product or service.

Sending promotional messages or materials to groups of people through email.

Company that offers services for sending out bulk emails.

Layer converting input data into dense vectors.

EngagementEngagement Definition: A metric used in digital marketing to More Definition: A metric used in digital marketing to measure the level of interaction and involvement a user has with content or an advertisement. EngagementEngagement Definition: A metric used in digital marketing to More encompasses various actions such as clicks, likes, shares, comments, video views, and

Advertisements designed primarily to foster engagementEngagement Definition: A metric used in digital marketing to More and interaction.

Data that measures how users interact with content.