Glossary Terms

Innovation that disrupts an existing market by introducing a new value propositionThe unique value a company offers to its customers..

Strategy to enter new markets or industries.

Business unit with a small market share in a mature industry.

Search engineProgram that searches for and identifies items in a database ranking score developed by Moz that predicts how well a website will rank on search engineProgram that searches for and identifies items in a database result pages.

Set of automated emails sent out based on predefined time intervals or user actions.

Technique to prevent overfittingModel too closely fits training data. in neural networks.

Measure of user engagementEngagement Definition: A metric used in digital marketing to More with a webpage

Amount of time a user spends on a page after clicking a search result.

The firm’s ability to integrate

Content that changes based on user behavior or preferences.