Glossary Terms

Discovering patterns in large datasets.

Series of data processing steps.

Transforming raw data to a more usable format.

Tree-like graph for decision-making.

Subset of ML using deep neural networks.

Strategy where a business aims to differentiate within its target market.

Trail of data you create while using the internet.

Plan of action to achieve desired digital outcomes.

Visitors who arrive at a site by directly typing the URL into their browser.

Reduction in the use of intermediaries between manufacturers and consumers.