Metrics & Analytics

Ad ImpressionsAd ImpressionsNumber of times an ad is displayed. Definition: A measure used in digital advertising to count the number of times an advertisement is displayed, regardless of whether it was clicked or not. Ad impressionsAd Impressions Definition: A measure used in digital advertising to count the number of times an advertisement is displayed, regardless of whether it was clicked or not. Ad impressions are a fundamental metric that reflects the visibility and reach of an online advertisement. Process: • Ad Display: Each time an ad is displayed on a user's screen, it is counted... are a fundamental metric that reflects the visibility and reach of an online advertisement. Process: • Ad Display: Each time an ad is displayed on […]

AnalyticsAnalytics Definition: The process of analyzing data sets to extract meaningful insights, which are used to make informed decisions. This involves various stages of data handling, from collection to the derivation of actionable insights. Process: • Data Collection: Accumulating raw data from diverse sources like online interactions, transaction records, and external databases. • Data Processing: Organizing and cleaning data to... Definition: The process of analyzing data sets to extract meaningful insights, which are used to make informed decisions. This involves various stages of data handling, from collection to the derivation of actionable insights. Process: Data Collection: Accumulating raw data from diverse sources like online interactions, transaction records, and external databases. Data Processing: Organizing and