Marketing

A/B Testing

A methodology used to compare two or more versions of a single variable, typically by testing an audience’s response to variation A against variation B. In marketing, A/B testing is often used to test the performance of different headlines, images, videos, and other items of content and messaging elements. Sometimes called Split Testing. A/B Testing, […]

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Brand

Branding is an essential aspect of marketing that transcends the physical attributes of a product, service, or organization. It involves the creation of a distinct image, name, logo, or symbol that identifies and differentiates a product, service, or company from others in the marketplace. Branding goes beyond the mere recognition of a logo or name.

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